for college students

Sotheby's Summer Program in NYC

Gain a global perspective of the art and luxury markets from the world’s cultural capital, New York City.

Launch Your Future in Art and Luxury from the World's Cultural Capital

Summer Program in New York City offers an immersive 4-week experience for undergraduate students eager to deepen their understanding of the international art and luxury markets. Blending expert-led classes, site visits, and hands-on learning, the program situates students at the center of one of the world’s most influential hubs for art, fashion, beauty, design, and lifestyle.

At a Glance

Dates

June 14–July 9, 2027

July 12–August 6, 2027

Duration

4 Weeks

Location

New York City

Age

18+

Language

English

Tuition

$7,100

Optional accommodation is available for an additional fee of $3,950.

Program Features

Immerse Yourself New York City’s Luxury Market

Explore the history, cultural significance, and inner workings of luxury in one of the world's most prominent luxury markets. From Fifth Avenue walking tours to visits at Sotheby’s auction house and luxury boutiques, gain firsthand exposure to iconic brands and spaces that define what luxury is today.

Learn from Leaders Driving the Luxury Industry

Engage with luxury specialists, marketing executives, consumer psychologists, and leaders in sustainable fashion. Through guest lectures and interactive discussions, discover how industry professionals shape branding, client experience, and innovation in today’s global luxury market.

Master Branding, Market Strategy, and Consumer Insights

Participate in projects and develop the skills to analyze markets, craft brand narratives, and understand the economics of luxury.

Explore Emerging Trends and Responsible Luxury

Examine ethical challenges and digital innovations that are redefining luxury experiences and learn how brands balance heritage with modern demands.

Living in New York City

As a global epicenter of art, culture, and commerce, New York City offers an electrifying backdrop for study and industry immersion. Home to iconic museums, influential galleries, and world-renowned auction houses, the city blends historic landmarks with innovation and vivid creativity.

Course Modules

Over four weeks in New York City, students build a comprehensive understanding of the global luxury industry, beginning with the history, culture, and defining characteristics of luxury before examining the economic forces that shape luxury markets, retail, and real estate. The program then explores how leading brands create value through storytelling, brand architecture, and exceptional customer experiences, drawing on real-world case studies and industry insights. In the final week, students look to the future of luxury, investigating sustainability, ethical business practices, digital innovation, AI, and emerging technologies while developing a forward-thinking perspective on the evolving luxury landscape.

Learning Objectives

By the end of the course, students will understand the cultural, economic, and strategic foundations of luxury, analyze global market trends and consumer behavior, evaluate luxury branding and storytelling, and explore the impact of sustainability, technology, and changing consumer values on the future of the industry. They will also gain practical skills in branding, pricing, and luxury marketing.

Ready to Apply? Continue your Journey.

Visit the program's website for further details and to start your application.

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