Vogue January Term in NYC
Explore the creative and commercial forces shaping global fashion.
Designed for undergraduate students interested in fashion, marketing, business, communications, and related disciplines.
Combining academic study with direct industry engagement, the course offers an immersive introduction to how fashion brands build, position, and market themselves in a competitive global landscape.
Program Features
Topics
Students will explore the core principles and strategies that drive success in the fashion industry including fashion brand strategy, consumer behavior, digital and social media marketing, luxury retail, customer experience, trend forecasting, and the global fashion marketplace.
Site Visits
The best learning experiences often happen outside the classroom. We immerse students in competitive industries and offer site visits that will include a combination of trips to major New York City art museums and galleries, as well as designers’ studios and other places related to fashion, including the esteemed Vogue HQ.
Guest Lectures
Students learn directly from industry insiders and experts who offer first-hand insight into the fashion world. Roles students may hear from include brand directors, fashion strategists, directors, and other leaders in the creative industries.
Studying in New York City
New York City stands as a vibrant epicenter of cultural diversity and creativity. From the upscale boutiques of Fifth Avenue to the eclectic fashion scenes of SoHo and Williamsburg, the city pulses with diverse inspiration. Students will join a diverse cohort of creative and forward-thinking students, eager to develop industry knowledge and real-world insights.
Outcomes
Students develop a stronger understanding of contemporary fashion marketing and the ability to critically apply key concepts within real-world industry contexts. The program concludes with final project presentations, offering students the opportunity to showcase their work.
Ready to Apply? Continue your Journey.
Visit the program's website for further details and to start your application.
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